Social media marketing for eCommerce continues to be one of the most powerful marketing tools to increase sales on website, directly or indirectly.
It would be hard to think of a business without a presence on social media today. Social media has largely revolutionized the way businesses reach, educate, communicate and deliver value to their customers today. Now, social media certainly has a place for all kinds of businesses, however, Social Media Marketing for eCommerce businesses especially, to increase sales on website, is capable of producing tremendous ROI.
Social media marketing for eCommerce businesses happens either through organic content or through paid advertising. Both methods help increase sales on website. Organic social media marketing for eCommerce is publishing unique content to drive awareness, consideration, or a desire to purchase. It does increase sales on website but only over the long term. Organic social media marketing for eCommerce could also involve you collaborating with other businesses in your niche to push out content valuable to both your audiences. This would increase sales on website for both of you ideally.
On the other hand, social media marketing for eCommerce through paid advertising produces ROI almost immediately. Whether your goal is to convert prospects into customers or convert suspects into prospects, an increase in sales on website or any other metric you choose the measure the success of your campaign with is realized in the short term.
Now, with so many social media channels today to market your eCommerce store on, how do you decide which one is the best for you? Here’s how.
Boost sales with Social media marketing for eCommerce
Social media marketing for eCommerce is done to increase sales on website, isn’t it? And to do that, you’d have to create a synergy between the nature of your business and the nature of the content on the platform. Here’s what we mean.
Let’s say that you own an eCommerce store that sells complex technology products that consumers need a lot of information on before making a purchase decision. In that case, your best bet would be to publish long-form video content on YouTube or long-form web content on your website, so you can squeeze as many details into a single piece of content as possible. Social media marketing for eCommerce stores in such cases is done by giving consumers all the information they need before making a purchase decision, and over time, it increases sales on website.
Now, what if you owned an eCommerce store that sold clothing or furniture? It is intuitive that your consumers do not need a whole lot of information to make a purchase decision, rather, their purchase decision depends on the aesthetics of the items at sale.
Social media marketing for eCommerce businesses that sell such products could be done by posting aesthetic images on Instagram, Pinterest, or short video content on Instagram that display the eye-catching aesthetics of the product. This too increases sales on website.
Furthermore, if you were looking to sell goods immediately, then Facebook marketplace would perhaps be the best option.
You get the idea! Depending on the nature of the product you are selling and the nature of the native content on the platform, you decide which platform would be ideal. And once you decide which platform to market on, then you market either organically or through paid promotions. Social media marketing for eCommerce organically might include Content creation, Niche collaborations, etc. while paid promotions may include Paid ads, Influencer marketing, etc. All these methods increase sales on website in their own unique ways.
Social media marketing for eCommerce businesses has proven extremely effective to increase sales on website. And it can prove the same for your business too.
Get in touch with our team if you’d like to boost sales on your website through Social media marketing for your eCommerce store too.